1. Project Highlight Videos That Show Real Work
Project highlight videos are quick, real-world proof that your crew does quality work. When homeowners can see your installs, clean job sites, and finished roofs, they trust you faster.
Use these videos on your website, Facebook, and roofing video ads to show the scope of your projects. The result is more estimate requests from homeowners who already believe you can deliver.
2. Before-and-After Roofing Videos to Prove Results
Before-and-after videos remove doubts about quality and value. Homeowners see the transformation, which makes it easier to justify the investment.
Post these on social, include them in local roofing marketing campaigns, and run them as short roofing video ads. They drive higher click-through rates and more calls because the results are obvious.
3. Homeowner Testimonial Videos to Build Trust
Testimonials reduce risk. A homeowner explaining why they chose your company and how the job went is far more persuasive than written reviews alone.
Use these on service pages, YouTube, and paid ads. They strengthen credibility, increase form submissions, and improve close rates on roofing leads.
4. Short-Form Video Ads for Local Lead Generation
Short-form video ads work because they stop the scroll and get to the point fast. A 15–30 second ad showing your crew, a roof upgrade, and a clear offer drives quick action.
Run these on Facebook, Instagram, and YouTube Shorts with a location-focused call to action. The outcome is more inbound calls and a consistent flow of roofing leads.
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Service explainer videos answer the questions homeowners ask during estimates: timeline, warranties, materials, and cleanup. When prospects know what to expect, they’re more likely to say yes.
Place these on service pages and in follow-up emails after an estimate. They reduce objections and move roofing leads toward booked jobs.
6. Local SEO Videos for Google and Website Pages
Local SEO videos help your pages rank and convert. Embedding short videos on your roofing service pages improves time on page and gives Google more signals about relevance.
Use location-specific clips on city pages and Google Business Profile posts. This strengthens local roofing marketing and drives more organic calls.
7. Retargeting Videos to Capture Lost Leads
Retargeting videos bring back visitors who didn’t book the first time. A quick reminder about your warranty, financing, or storm response can reignite interest.
Use retargeting on Facebook, YouTube, and Google Display. It increases conversions by turning missed roofing leads into booked inspections.